Looking for the best advertising networks in 2024? This comprehensive guide covers everything you need to know about top ad networks for both advertisers and publishers. We'll explore the leading advertising platforms and help you make an informed decision for your business.
What is an Ad Network?
An ad network acts as a technology platform that connects advertisers with publishers. These advertising platforms streamline the media buying process by aggregating ad inventory from numerous publishers and matching it with advertisers' campaign requirements.
Key Functions:
- Inventory aggregation and management
- Audience targeting and segmentation
- Campaign optimization
- Payment processing
- Performance tracking
Why Are Advertising Networks Important?
Advertising networks help businesses of all sizes reach target audiences, whether through banners, video ads, or native formats. A well-chosen advertising platform can significantly impact your revenue and reach.
In 2024's digital landscape, advertising networks are crucial for several reasons:
Market Growth
- Digital advertising spending reached $627.96 billion in 2024
- Mobile advertising accounts for 71% of digital ad spend
- Video ad spending grew by 23% compared to 2023
Key Trends in Ad Networks for 2024
In 2024, key trends in ad networks include programmatic advertising, AI-driven targeting, and niche-specific networks that cater to specialized industries like crypto and mobile.
What are the Best Ad Networks in 2024?
Here are the top ad networks for advertisers and publishers, each offering unique features.
1. Google AdSense
Google AdSense is one of the most popular ad networks, offering a vast reach and a variety of ad formats. Its ease of use and reliable payouts make it a favorite among publishers.
Overview:
- Founded: 2003
- Monthly reach: 2B+ users
- Coverage: Global
- Ad formats: Display, native, video, text
Benefits for Advertisers:
- Extensive reach
- Variety of ad formats
Benefits for Publishers:
- Reliable payouts
- Easy integration
2. AADS
AADS, formerly known as Anonymous Ads, is a pioneering cryptocurrency advertising network established in 2011. It is recognized as one of the oldest platforms dedicated to facilitating Bitcoin-based advertising, focusing on privacy and user anonymity.
Overview:
- Founded: 2011
- Monthly reach: Over 1 million unique users
- Global coverage: 100+ countries
- Ad formats: Banner ads
Benefits for Advertisers:
- Allows advertisers to target specific languages, geos, categories of websites, specific websites and ad places
- Accepts various cryptocurrencies for payments, making it ideal for blockchain projects. It’s also possible to make deposits using a bank card.
- Free ad banner design
- Low CPM
Benefits for Publishers:
- Up to 100% ad fill rate for your ad space
- Full control over ad display
- Built-in technology to attract advertisers directly through the banner
- Additional earnings through referral programs
3. PropellerAds
PropellerAds is a growing digital advertising network earlier dedicated to offering innovative solutions to publishers and advertisers. It provides push notifications, pop-unders and native ads. PropellerAds is a well known name in the digital marketing industry for its precise targeting and high quality traffic.
Overview:
- Founded: 2011
- Monthly reach: 1B+ unique users
- Global coverage: 190+ countries
- Ad formats: Push notifications, in-page push, popunder, interstitial, native banners
Benefits for Advertisers:
- Wide range of ad formats
- Advanced targeting options
Benefits for Publishers:
- High CPM rates
- Diverse ad formats for monetization
4. Media.net
Media.net is a leading contextual advertising network that connects publishers with a vast pool of advertisers, primarily leveraging the Yahoo! Bing Network. Founded to provide high-quality ad solutions, Media.net focuses on delivering relevant ads that enhance user experience while maximizing revenue for publishers.
Overview:
- Founded: 2010
- Monthly reach: 500M+ users
- Global coverage: 100+ countries
- Ad formats: Contextual ads, display, native, video
Benefits for Advertisers:
- Contextual ad targeting for better engagement
- Large search-based traffic
Benefits for Publishers:
- Competitive CPM rates
- Alternative to Google AdSense
5. Ezoic Inc.
Ezoic is a powerful platform leveraging advanced technology and AI to help website owners optimize ad revenue and improve user experience. It has rapidly become a leading solution for publishers, enhancing monetization strategies while maintaining site performance and user engagement. Ezoic uses AI to optimize ad placements, offers various ad formats, and provides detailed analytics to increase revenue for publishers.
Overview:
- Founded: 2010
- Technology: AI-driven platform
- Ad formats: Display, video, native, sticky ads
- Certification: Google Certified Publishing Partner
Benefits for Advertisers:
- Programmatic ads with precision targeting
- High engagement rates
Benefits for Publishers:
- AI optimization for higher CPM
- Access to premium ad partners
6. Adsterra
Adsterra is a reputable ad network that gives New and Pro publishers various options of earning with advertisements. It serves billions of ads impressions each day offering display, video, and pop under ads. Adsterra is known for high quality traffic, advanced targeting options, and CPA goal optimization, and has quickly become a major player in digital marketing.
Overview:
- Founded: 2013
- Daily impressions: 10B+
- Global reach: 248 countries
- Ad formats: Social bar, native, pop-under, banner
Benefits for Advertisers:
- Easy-to-use self-serve platform
- Various ad formats for better flexibility
Benefits for Publishers:
- High payouts, especially for mobile traffic
- Global traffic monetization
7. Infolinks
Infolinks is a global advertising platform renowned for its innovative ad solutions. Serving over 350,000 websites in 128 countries, it focuses on contextually relevant ads and offers unique ad formats like in-text, in-frame, and in-fold ads. It's easy integration sets it apart, making it a major player in the publisher marketplace.
Overview:
- Founded: 2007
- Monthly reach: 350M+ users
- Publisher network: 350,000+ sites
- Ad formats: InText, InFrame, InTag, InFold
Benefits for Advertisers:
- Non-intrusive ad formats
- High engagement rates with contextual targeting
Benefits for Publishers:
- Easy integration with content
- Competitive CPM for niche traffic
8. PopAds
PopAds is an ad network that specializes in pop under ads and is a great way to monetize your website. Since its inception, it has become known for its easy to use interface, fast approval process and competitive payouts.
Overview:
- Founded: 2010
- Specialization: Pop-under advertising
- Global reach: Worldwide
- Ad format: Pop-under
Benefits for Advertisers:
- High visibility for ads
- Low-cost campaigns
Benefits for Publishers:
- High CPM rates for popunders
- Flexible payout options
9. Adcash
Adcash is a global self-serve advertising network that specializes in providing innovative solutions for both publishers and advertisers. Established to facilitate effective online monetization, Adcash connects advertisers with a vast audience, delivering over 200 million unique users daily and offering more than 9 billion potential impressions across various ad formats.
Overview:
- Founded: 2007
- Daily impressions: 9B+
- Global reach: 196+ countries
- Ad formats: Pop-under, native, banner, interstitial
Benefits for Advertisers:
- Programmatic buying with machine learning optimization
- Flexible bidding options
Benefits for Publishers:
- High CPM rates for geo-targeted traffic
- Reliable and fast payouts
10. AdMaven
AdMaven is one of the leading ad networks for direct traffic monetization. With over 10,000 publishers worldwide, it is a great tool for digital advertising. AdMaven has pop-unders, push notifications and native ads. It is known for its high quality traffic, smart targeting algorithms, and proprietary anti-fraud technology.
Overview:
- Founded: 2012
- Daily impressions: 500M+
- Coverage: Global
- Ad formats: Pop-under, push notifications, banners, interstitials
Benefits for Advertisers:
- High reach with multiple ad formats
- Detailed analytics
Benefits for Publishers:
- High eCPM rates
- Instant monetization approval
11. Publift
Publift is an innovative programmatic advertising platform designed to help online publishers sell more ads and generate more revenue, while simplifying monetization. Publift is founded by former Google executives and uses advanced technologies to create a user friendly environment for publishers to focus on content creation rather than the complexities of ad management. Further described, Publift optimizes ad placements through AI and increases revenue for publishers. Ad format and detailed analytics are provided by the ad network.
Overview:
- Founded: 2015
- Focus: Premium publishers
- Traffic requirement: 500,000+ monthly pageviews
- Ad formats: Display, video, native
- Google Certified Publishing Partner
Benefits for Advertisers:
- Premium inventory with quality traffic
- AI-driven ad placements
Benefits for Publishers:
- AI optimizations for maximizing CPM
- Access to premium ad partners
12. Epom
Epom is a complete ad serving platform that offers publishers, advertisers and ad networks a way to optimize their digital advertising strategies. Epom is a tool to simplify ad operations and offers a full set of features to help you monetize across all channels. Epom provides display, video, and native ads. It’s known for its cross channel capabilities, advanced targeting options & analytics, and high quality traffic.
Overview:
- Founded: 2010
- Ad serving technology
- White-label solutions
- Ad formats: All standard formats
- Self-hosted option available
- Cross-platform tracking
Benefits for Advertisers:
- Supports multi-channel campaigns
- Effective audience targeting
Benefits for Publishers:
- High fill rates across devices
- Flexible monetization options
13. Monumetric
Monumetric is a premium ad network designed to help publishers monetize their websites effectively. Originally launched as The Blogger Network in 2012, it has evolved to cater to a broader range of digital content creators, focusing on delivering high-quality ads and maximizing revenue.
Overview:
- Founded: 2012
- Traffic requirement: 10,000+ monthly pageviews
- Ad formats: Display, video, native
- Focus: Blog monetization
- Premium advertiser relationships
Benefits for Advertisers:
- Access to premium content
- Effective audience segmentation
Benefits for Publishers:
- High CPMs with direct ad buys
- Dedicated account managers
14. PubMatic
PubMatic is a leading supply-side platform (SSP) designed to optimize the monetization of digital advertising for publishers. Established to enhance the programmatic advertising landscape, PubMatic stands out through its commitment to transparency, operational efficiency, and advanced technology.
Overview:
- Founded: 2006
- Platform: Cloud infrastructure
- Daily impressions: 1T+
- Ad formats: Display, video, native, CTV
- Focus: Enterprise publishers
- Programmatic-first platform
Benefits for Advertisers:
- Programmatic ad buys with precise targeting
- Advanced analytics for campaign optimization
Benefits for Publishers:
- Increased CPM with programmatic bidding
- Real-time reporting tools
15. Amazon Publisher Services
Amazon Publisher Services (APS) is a comprehensive suite of cloud-based tools designed to help publishers monetize their digital content effectively. APS stands out in the advertising ecosystem by combining advanced technology with a focus on privacy and seamless integration into Amazon's broader marketplace. Its unique offerings empower publishers to maximize revenue while navigating the complexities of modern digital advertising.
Overview:
- Amazon subsidiary
- Cloud-based platform
- Ad formats: Display, video, native
- Focus: Premium publishers
- Transparent marketplace
Benefits for Advertisers:
- Targeted ads on Amazon’s vast network
- Multiple ad formats
Benefits for Publishers:
- High CPM rates
- Diverse ad inventory
16. OpenX
With a comprehensive set of tools and capabilities, OpenX is a top supply-side platform (SSP) that enables publishers to optimize their advertising revenue. By fusing transparency, adaptability, and creative targeting options, OpenX distinguishes itself in the SSP market and is a top option for publishers trying to increase their ad revenue while negotiating the challenges of digital marketing.
Overview:
- Founded: 2008
- Cloud-native platform
- Global reach
- Ad formats: Display, video, mobile
- Focus: Premium programmatic
- Google Certified Publisher Partner
Benefits for Advertisers:
- Transparent auction process
- Optimized ad placements
Benefits for Publishers:
- Premium ad exchanges
- High CPM with programmatic buying
17. Sovrn Holdings
Sovrn Holdings helps content creators (like bloggers, website owners) make more money from their content. They do this by providing tools for advertising and affiliate marketing. Sovrn helps these creators be more efficient and profitable in the digital world. What sets Sovrn apart is that they focus on giving creators independence and using data to make smart decisions. This helps creators succeed in the complicated online advertising world.
Overview:
- Founded: 2014
- Focus: Independent publishers
- Ad formats: Display, video, native
- Data-driven platform
- Signal technology
Benefits for Advertisers:
- Access to premium publishers
- High engagement rates
Benefits for Publishers:
- Easy-to-use platform
- Reliable and frequent payouts
18. Taboola
Taboola emerges as a premier content discovery and native advertising platform, transforming how publishers monetize digital content and advertisers reach their target audience. Through its AI-powered recommendation engine, Taboola delivers personalized content to billions of users monthly.
Overview:
- Founded: 2007
- Content discovery platform
- Global reach: 1.4B+ users
- Ad formats: Native, content recommendations
- Focus: Content marketing
Benefits for Advertisers:
- High engagement rates
- Native ads for better user experience
Benefits for Publishers:
- Monetization through native content ads
- Easy integration
19. InMobi
InMobi is a global leader in mobile advertising and monetization solutions, primarily focused on helping app developers and publishers maximize their revenue through innovative ad technologies. With a strong emphasis on user engagement and privacy compliance, InMobi provides a comprehensive platform that caters to the needs of both advertisers and publishers.
Overview:
- Founded: 2007
- Mobile-first platform
- Global reach: 1.6B+ users
- Ad formats: Mobile, video, native
Benefits for Advertisers:
- Large mobile audience
- High engagement ad formats
Benefits for Publishers:
- High mobile CPM
- Various ad formats like banners and video
20. Mediavine
Mediavine emerges as a leading full-service ad management platform, revolutionizing how content creators and bloggers monetize their digital properties through premium programmatic advertising solutions. Known for its strict traffic requirements and commitment to site speed optimization, Mediavine ad network delivers industry-leading RPMs (Revenue Per Mille) while maintaining exceptional user experience through innovative features like its proprietary ad technology, Grow.me engagement framework, and Create recipe card integration.
Overview:
- Founded: 2004
- Full-service ad management
- Focus: Lifestyle publishers
- Ad formats: Display, video, native
- Quality-first approach
- Google Certified Publishing Partner
Benefits for Advertisers:
- Access to high-quality blog traffic
- Targeted ad placements
Benefits for Publishers:
- High CPM rates
- Dedicated support team
21. SmartyAds
SmartyAds emerges as a cutting-edge programmatic advertising ecosystem, delivering comprehensive end-to-end solutions through its integrated demand-side platform (DSP) and supply-side platform (SSP), enabling advertisers and publishers to optimize their digital advertising campaigns across multiple channels. The platform's advanced programmatic technology leverages machine learning algorithms and real-time bidding (RTB) capabilities to facilitate precise audience targeting, while supporting diverse ad formats including display, video, native, and CTV advertising inventory.
Overview:
- Founded: 2011
- Ad formats: All digital formats
- Programmatic focus
- Global reach
Benefits for Advertisers:
- Advanced targeting options
- Real-time bidding
Benefits for Publishers:
- High CPM rates
- Access to premium ad inventory
22. BuySellAds
With the help of the online advertising platform BuySellAds, publishers and advertisers may create specialized ad campaigns that appeal to particular demographics. By providing solutions that improve ad management and maximize revenue for content creators, the platform aims to simplify the ad buying process.
Overview:
- Founded: 2008
- Direct advertising marketplace
- Focus: Tech and design verticals
- Ad formats: Display, native, newsletter
Benefits for Advertisers:
- Direct ad buys with clear costs
- Targeted audiences for better results
Benefits for Publishers:
- Access to direct ad campaigns
- High revenue potential
23. Propel Media
Propel Media is a cutting edge PR management platform that uses AI to help simplify PR processes and increase media outreach. It assists PR professionals in communicating with journalists and metrics approaches for campaign effectiveness. Innovative AI, expansive database, integrated tools set Propel Media apart as it makes PR more accessible and effective than traditional software solutions.
Overview:
- Founded: 2006
- Performance marketing focus
- Ad formats: Display, pop-under
- Direct advertiser platform
- Global reach
Benefits for Advertisers:
- Precise targeting with contextual relevance
- Transparent bidding system
Benefits for Publishers:
- Easy integration with existing platforms
- High payout rates
Top Ad Networks for Advertisers (Maximize ROI & Reach)
Choosing the right ad network is critical to advertisers looking to maximize ROI and reach their target audience. Depending on your campaign goals, you may prefer different networks, whether you're focused on CPM, CPC, or programmatic advertising.
Best CPM Ad Networks for Advertisers
CPM (Cost Per Thousand Impressions) networks offer advertisers the opportunity to pay based on the number of impressions their ads receive. Popular CPM ad networks include Google AdSense, Media.net, and PropellerAds.
Best CPC Ad Networks for Advertisers
CPC (Cost Per Click) networks focus on paying only for clicks. Some of the best CPC networks are Google AdSense, Infolinks, and Adcash, offering competitive rates and high-quality traffic.
Self-Serve Ad Platforms for Advertisers
Self-serve platforms allow advertisers to control their campaigns, offering easy-to-use dashboards and customization. Examples include PropellerAds, Ezoic, and Adsterra.
Best Ad Networks for Publishers (High CPM & CPC Rates)
For publishers, monetizing traffic through high CPM and CPC rates is the goal. The following networks are known for offering top-notch payouts, reliable service, and easy integration.
Mobile Ad Networks for Publishers
As mobile traffic continues to grow, networks like AdMaven and PopAds offer strong CPM rates for publishers focused on mobile.
Affiliate-Friendly Ad Networks
Adsterra and Infolinks are known for their affiliate-friendly policies, enabling publishers to monetize affiliate content effectively.
High-Paying Ad Networks for Bloggers
Mediavine and Monumetric are great choices for bloggers seeking to maximize their earnings through display ads and native advertising.
Niche-Specific Advertising Platforms to Explore in 2024
When it comes to advertising in niche markets, finding the right ad network can significantly enhance your results. Whether you’re promoting crypto-related products, utilizing programmatic advertising, or seeking an alternative to Google AdSense, there are specialized networks that cater to these needs.
Crypto Ad Networks for Advertisers & Publishers
The cryptocurrency market has expanded rapidly, and with it, the demand for targeted crypto ad networks. These networks specialize in placing ads for cryptocurrency products, ICOs, blockchain services, and crypto exchanges.
Popular networks focusing on crypto-related ads include:
- AADS (Anonymous Ads): One of the pioneers in the crypto ad space, AADS offers a privacy-focused, anonymous ad network catering to both advertisers and publishers. It’s ideal for advertisers seeking to promote crypto-related products without intrusive tracking, and publishers can benefit from a wide range of ad formats and easy integration. Additionally, AADS operates with no personal data collection, which aligns with the decentralized ethos of the crypto community.
- Coinzilla: A popular crypto ad network known for its high-quality traffic and extensive reach within the blockchain and cryptocurrency industry.
- Bitmedia: Provides tailored ad placements for blockchain and cryptocurrency businesses, offering a range of ad formats like display ads, pop-unders, and push notifications.
Have a look at the list of the top 10 crypto ad networks.
Programmatic Advertising Platforms
Programmatic advertising platforms use automation to buy and sell ad inventory in real-time, enabling advanced targeting capabilities and more efficient ad placements.
Key programmatic platforms to explore:
- Google DV360: Google’s programmatic advertising solution that integrates advanced targeting, real-time bidding, and access to a massive network of publishers.
- The Trade Desk: Known for its cutting-edge AI tools, The Trade Desk enables advertisers to programmatically purchase display, video, and native ads with precise targeting.
- MediaMath: A programmatic platform that focuses on performance optimization through AI and machine learning, ideal for advertisers looking to maximize ROI.
How to Choose the Right Ad Network in 2024
Selecting the right ad network requires careful consideration of several factors. Here are the key elements to keep in mind:
- Audience reach: Ensure the network can access your target audience, whether it's global or niche-specific.
- Payment models (CPM, CPC, CPA): Choose the network with the payment model that aligns with your goals - whether you prefer impressions (CPM), clicks (CPC), or conversions (CPA).
- Approval process: Some networks have stringent approval processes, while others are more flexible. Consider this if you're new or have a smaller website.
Frequently Asked Questions (FAQ) About Ad Networks
What is the best alternative to Google AdSense?
Media.net and Ezoic are popular alternatives offering competitive payouts and advanced optimization tools. You can also explore the list of 20 Best Google AdSense Alternatives for Publishers in 2024.
Which ad network pays the most in 2024?
Networks like AdThrive and Mediavine tend to offer the highest payouts for publishers, especially those with significant traffic.
What are the best ad networks for niche websites?
For niche websites, Media.net (contextual ads) and AADS (crypto-related ads) offer excellent monetization opportunities.
Which Ad Network Should You Choose in 2024?
The best ad network for your needs will depend on your goals, traffic, and niche. For advertisers looking for advanced targeting, Google DV360 and The Trade Desk are excellent options. For publishers, networks like Media.net and Ezoic offer strong alternatives to Google AdSense.
Don’t hesitate to experiment with different networks to see which one works best for you. For those involved in the crypto space, the AADS network stands out as a reliable option for both publishers and advertisers. Offering specialized ad placements and comprehensive targeting, it’s a top choice for maximizing your results in 2024.
