What is Google Adsense?
Google AdSense is a well-known advertising program that is broadly used worldwide. It’s also the most popular pay-per-click (PPC) program on the web, and many publishers like AdSense as it allows them to integrate with the Google ecosystem quite easily.
However, despite it being relatively easy to obtain permission to display ads, not everyone succeeds on the first try. Sometimes, second attempts may require the order to successfully pass the review criteria put in place by the company itself to ensure only the highest quality publishers join the network to advertise products and services using its platform. In this article we will explore the best Google AdSense alternative.
AdSense Advantages and Disadvantages
AdSense has become one of the most popular ways for webmasters and bloggers to make money from their content, but it’s not without its drawbacks. Let’s discuss the advantages and disadvantages of AdSense so you can decide if it’s right for you.
AdSense advantages:
- Easy to Set Up
One of the most significant advantages of Adsense is how easy it is to set up an account and start publishing ads on your website, forum or blog. All you have to do is sign up with Google, enter basic information about yourself and your site, and then paste some code into your pages or template files (if using WordPress). Once approved by Google (which usually takes less than 24 hours), ads will start appearing on all applicable pages within minutes.
- Flexible Payment Options
With AdSense, there are several payment options available, such as a direct deposit into a bank account or a check mailed directly from Google each month, depending on where in the world you live, making payments quick & hassle-free no matter what country/currency combination works best for you.
- High CPM Rates
The cost per thousand impressions (CPM) rate offered by AdSense tends to be higher than other ad networks, which means more money is earned per pageview generated from visitors clicking through advertisements displayed across different sites around the internet space.
AdSense disadvantages
While AdSense offers several advantages for website owners and their ad campaign, there are also some disadvantages. Here are a few of AdSense disadvantages:
- Limited Selection of Ad Types
AdSense offers a limited range of ad types, which may not always align with the preferences or requirements of website owners.
- Payment Threshold
AdSense has a payment threshold that website owners must reach before receiving their earnings. This threshold is set at $100, which means that website owners need to accumulate at least $100 in earnings before they can receive a payment.
- Lack of Control Over Displayed Ads
While AdSense provides some control over the types of ads displayed on a website, website owners do not have complete control over the specific ads that appear. This lack of control can sometimes result in ads that are not relevant or suitable for the website's audience.
- Competition for Ad Space
AdSense operates on an auction-based system, where advertisers bid for ad space on websites. This means that website owners may not always receive the highest-paying ads, resulting in potentially lower earnings.
- Interstitial and Vignette Ads
Some website owners find interstitial and vignette ads obnoxious or disruptive to the user experience. These types of ads may negatively impact the overall user satisfaction of the website.
Taking into consideration all the pros and cons of AdSense, publishers should explore other options beyond AdSense, not only as a replacement but as a complement to optimize ad revenue.
In this article, we’ll discuss why you prefer a different ad network for your site. Then, we’ll explore the best ad networks outside of AdSense you can use to quickly begin monetizing your blog.
Reasons to Use an Alternative to AdSense
Google AdSense is a popular advertising network. However, there are several reasons why you might consider using an alternative to AdSense in 2023:
1. Eligibility Requirements
One of the main reasons to seek an alternative to AdSense is the eligibility requirements. AdSense has strict criteria that websites must meet before being approved for the program. This includes having a certain amount of traffic and adhering to Google's content policies. If your website does not meet these requirements, you may need to find an alternative network with more relaxed approval requirements.
2. Revenue Share
Another consideration is the revenue share offered by AdSense. While AdSense provides a competitive revenue share of 68%, there are alternative networks that offer an even greater share. If you have a top-notch website with high and steady traffic, you may be able to qualify for a higher revenue share with another network.
3. Ad Customization
AdSense has some limitations when it comes to ad customization. While you can customize the size and placement of ads, the level of customization is limited compared to some alternative networks. Some networks allow you to tailor the look of your ads to match your website's theme, providing a more seamless integration of ads with your content.
4. Minimum Payout
AdSense has a minimum payout threshold of $100, which may be higher than some alternative networks. If your website is smaller or less established, it could take longer to reach this minimum payout. In such cases, partnering with a network that offers a lower minimum payout could be more beneficial.
5. Tailoring for Your Blog
While AdSense is a versatile platform that works well for all types of content-heavy sites, there may be instances where you want a more customized solution for your specific blog or forum. In such cases, it makes sense to seek out an alternative network that can provide a custom-fit solution tailored to your niche and audience.
6. Additional Revenue Sources
Instead of replacing AdSense entirely, you may consider using a companion network that runs alongside AdSense. This can provide an additional source of revenue without violating AdSense's terms of service. By diversifying your revenue sources, you can maximize your earning potential.
What Makes a Good Google AdSense Alternative?
Before diving into alternatives, it’s important to know what to look for:
- High revenue potential: Does it pay better than AdSense?
- Ease of approval: Instant approval networks reduce setup friction
- Compatibility: Works with WordPress, Blogger, or other CMS platforms
- Flexibility: Offers multiple ad formats — banners, native, pop-ups, video
Support and transparency: Reliable reporting and timely payments
1. Media.net
Overview: Media.net is one of the most popular AdSense competitors, powered by Yahoo and Bing. It specializes in contextual ads.
- Founded: 2005
- Location: New York, USA
- Employees: 1000+
- Key Services: Contextual ads, display banners, native advertising
- Industries Served: Blogs, news websites, finance, lifestyle
- Pricing: Revenue share model
- Why Choose Them: Strong contextual targeting, high CPC rates
- Case Study: A finance blog switched from AdSense to Media.net and saw a 30% increase in CPM within two months
Pro Tip: Best for content-heavy websites with quality textual content.
2. PropellerAds
Overview: A versatile network ideal for small websites and bloggers looking for instant approval.
- Founded: 2011
- Location: Limassol, Cyprus
- Employees: 200+
- Key Services: Display ads, push notifications, pop-unders
- Industries Served: Gaming, entertainment, lifestyle
- Pricing: CPC, CPM, CPA
- Why Choose Them: Easy setup, fast approval, multiple ad formats
- Case Study: A small gaming blog increased revenue by 50% after switching to PropellerAds for pop-under campaigns
Pro Tip: Push notifications are highly effective for repeat traffic engagement.
3. AdThrive
Overview: Premium ad network focusing on lifestyle, food, and family blogs. Known for high CPM rates.
- Founded: 2010
- Location: California, USA
- Employees: 300+
- Key Services: Display advertising, video ads, sponsored content
- Industries Served: Lifestyle, parenting, travel, finance
- Pricing: Revenue share (~25% cut)
- Why Choose Them: High payouts, personalized account management
- Case Study: A travel blog doubled its ad revenue within three months of joining AdThrive
Pro Tip: Requires 10k+ pageviews/month, making it more suitable for established websites.
4. Ezoic
Overview: AI-powered platform offering AdSense alternatives with optimization tools.
- Founded: 2010
- Location: California, USA
- Employees: 250+
- Key Services: Display ads, layout testing, AI optimization, video ads
- Industries Served: General web publishing, finance, tech
- Pricing: Revenue share
- Why Choose Them: Advanced testing and layout optimization for maximizing revenue
- Case Study: A tech blog increased ad revenue by 120% using Ezoic’s AI-driven placements
Pro Tip: Excellent for websites looking to optimize ad layouts automatically.
5. Sovrn //Commerce
Overview: Formerly VigLink, Sovrn focuses on affiliate-style monetization, ideal for content sites with product mentions.
- Founded: 2010
- Location: Boulder, Colorado, USA
- Employees: 300+
- Key Services: Affiliate links, native advertising, display ads
- Industries Served: E-commerce, tech, finance, lifestyle
- Pricing: Commission-based
- Why Choose Them: Monetizes outbound links, perfect for product-focused blogs
- Case Study: A tech review blog earned $2k extra per month by turning outbound links into affiliate revenue
Pro Tip: Combine with display ads for dual revenue streams.
👉 Looking to diversify your website revenue? Explore high-paying Google AdSense alternatives with AADS banner solutions to maximize your earnings across all traffic channels.
6. Monumetric
Overview: Premium ad network focusing on bloggers and niche publishers. Known for high RPM rates.
- Founded: 2010
- Location: Utah, USA
- Employees: 150+
- Key Services: Display ads, video ads, native ads
- Industries Served: Lifestyle, finance, tech, travel
- Pricing: Revenue share model
- Why Choose Them: Excellent for websites with 10k+ monthly visitors, personalized support
- Case Study: A health blog increased revenue by 75% after joining Monumetric
Pro Tip: Works best for mid-sized websites with consistent traffic.
7. Revcontent
Overview: Popular native advertising network, great for content-heavy sites.
- Founded: 2013
- Location: Los Angeles, USA
- Employees: 250+
- Key Services: Native ads, video ads, recommendation widgets
- Industries Served: Media, lifestyle, entertainment, finance
- Pricing: CPC and CPM
- Why Choose Them: High engagement, excellent for monetizing websites without AdSense
- Case Study: An entertainment blog saw a 60% increase in ad revenue using Revcontent widgets
Pro Tip: Focus on content relevance — higher CTR equals higher revenue.
8. Adversal
Overview: Easy-to-use display ad network ideal for small websites and Blogger users.
- Founded: 2007
- Location: Texas, USA
- Employees: 100+
- Key Services: Display ads, banner ads, mobile ad formats
- Industries Served: Blogs, tech sites, entertainment
- Pricing: CPM, CPC
- Why Choose Them: Simple setup, instant approval for most sites
- Case Study: A small travel blog monetized with Adversal, generating $500/month in passive revenue
Pro Tip: Excellent for new publishers who need quick monetization.
9. BuySellAds
Overview: Marketplace connecting publishers with advertisers directly, bypassing networks.
- Founded: 2004
- Location: California, USA
- Employees: 50+
- Key Services: Display ads, native ads, sponsorships
- Industries Served: Tech, finance, lifestyle, niche communities
- Pricing: Fixed rates or revenue share
- Why Choose Them: Direct advertiser relationships can increase CPM significantly
- Case Study: A tech blog sold sponsorships through BuySellAds and earned $3k/month, double the previous AdSense revenue
Pro Tip: Works best for niche or highly targeted websites.
10. Infolinks
Overview: In-text and native ad network that integrates ads within content.
- Founded: 2007
- Location: New York, USA
- Employees: 250+
- Key Services: In-text ads, display, native ads
- Industries Served: Blogs, media, tech
- Pricing: CPC
- Why Choose Them: Easy integration, works with small traffic websites
- Case Study: A lifestyle blog earned $400/month by adding Infolinks to articles
Pro Tip: Combine with display ads for dual revenue streams.
11. AdClickMedia
Overview: Veteran display ad network for bloggers and content publishers.
- Founded: 1998
- Location: California, USA
- Employees: 50+
- Key Services: Display ads, pop-unders, text ads
- Industries Served: Tech, lifestyle, finance, entertainment
- Pricing: CPM, CPC
- Why Choose Them: Long-standing network with reliable payouts
- Case Study: A tech review site used AdClickMedia for sidebar banners, boosting revenue by 30%
Pro Tip: Ideal for small websites looking for additional monetization options.
12. RevenueHits
Overview: Performance-based network focusing on CPA offers and high-converting ads.
- Founded: 2008
- Location: Tel Aviv, Israel
- Employees: 150+
- Key Services: Display, pop-unders, banners
- Industries Served: Gaming, apps, software, e-commerce
- Pricing: CPA, CPM
- Why Choose Them: High payouts for niche traffic and small websites
- Case Study: A software blog earned $600/month on targeted CPA campaigns
Pro Tip: Great for websites with action-oriented audiences ready to convert.
13. PopAds
Overview: Pop-under ad network with instant approval, perfect for new publishers.
- Founded: 2010
- Location: Worldwide
- Employees: 50+
- Key Services: Pop-under ads, performance campaigns
- Industries Served: Gaming, entertainment, blogs
- Pricing: CPM
- Why Choose Them: Fast setup, high eCPM for global traffic
- Case Study: A gaming blog earned $1,000/month from pop-under ads on low traffic
Pro Tip: Best for small websites needing instant monetization.
14. AdBuff
Overview: User-friendly AdSense alternative for publishers with global traffic.
- Founded: 2013
- Location: Europe
- Employees: 30+
- Key Services: Display ads, native ads
- Industries Served: Blogs, news sites, media
- Pricing: CPM, CPC
- Why Choose Them: Simple integration, high eCPM for US/EU traffic
- Case Study: A lifestyle blog in India increased revenue by 45% switching to AdBuff
Pro Tip: Great for international traffic and small publishers in emerging markets.
15. AADS
Overview: Trusted banner ad network for crypto and general publishers.
- Founded: 2011
- Location: Global
- Employees: 50+
- Key Services: Banner ads, display campaigns, iGaming ads, crypto ads
- Industries Served: Crypto, finance, iGaming, tech, blogs
- Pricing: Performance-based and CPM options
- Why Choose Them: High-quality ads, precise targeting, scalable campaigns
- Case Study: A crypto blog saw 2x increase in revenue by switching from AdSense to AADS banner ads
Pro Tip: Excellent choice for publishers looking for diversified ad formats and reliable payouts.
Monetization Tips
- Combine multiple networks to maximize revenue and reduce dependency on a single platform
- Test ad placement and formats to find the highest-performing options
- Focus on relevant ads to maintain reader trust
- Track performance using analytics for continuous optimization
👉 Ready to diversify your website revenue? Explore these high-paying AdSense alternatives and leverage AADS banner ads for reliable monetization across all traffic channels.
16. HilltopAds
Overview: High-performance ad network with instant approval for publishers worldwide.
- Founded: 2013
- Location: Global
- Employees: 50+
- Key Services: Display ads, push notifications, pop-unders
- Industries Served: Gaming, entertainment, finance, tech
- Pricing: CPM, CPC
- Why Choose Them: Excellent for small websites and international traffic
- Case Study: A gaming blog in India doubled revenue using HilltopAds push notifications
Pro Tip: Best for websites with moderate to high traffic looking for fast payouts.
17. PopCash
Overview: Pop-under ad network known for high CPM rates on global traffic.
- Founded: 2010
- Location: Worldwide
- Employees: 40+
- Key Services: Pop-under ads, performance campaigns
- Industries Served: Blogs, gaming, entertainment
- Pricing: CPM
- Why Choose Them: Instant approval, good for small and medium websites
- Case Study: A tech blog generated $700/month from global traffic via PopCash
Pro Tip: Pair with other display networks for dual revenue streams.
18. RevenueHits
Overview: Performance-driven network offering CPA and CPL campaigns.
- Founded: 2008
- Location: Israel
- Employees: 150+
- Key Services: Display, pop-unders, banners
- Industries Served: Gaming, software, apps, lifestyle
- Pricing: CPA, CPM
- Why Choose Them: High payouts for converting traffic
- Case Study: A software blog monetized outbound traffic via RevenueHits, earning $1,200/month
Pro Tip: Excellent for affiliate-style campaigns integrated with content marketing.
19. Bidvertiser
Overview: Ad network allowing publishers to monetize websites without AdSense, with easy setup.
- Founded: 2003
- Location: Texas, USA
- Employees: 50+
- Key Services: Display ads, banners, in-text ads
- Industries Served: Blogs, small websites, tech, finance
- Pricing: CPC, CPM
- Why Choose Them: Fast approval, flexible ad formats, low minimum traffic
- Case Study: A small Blogger site earned $350/month using Bidvertiser banners
Pro Tip: Ideal for new publishers who don’t qualify for premium networks.
20. AdClickMedia
Overview: Veteran ad network providing display, pop-unders, and text ads.
- Founded: 1998
- Location: California, USA
- Employees: 50+
- Key Services: Display ads, pop-unders, text ads
- Industries Served: Blogs, tech sites, entertainment
- Pricing: CPM, CPC
- Why Choose Them: Long-standing network with reliable payouts
- Case Study: A niche tech site increased revenue by 30% after integrating AdClickMedia
Comparison of Top Google AdSense Alternatives
Planning Your Monetization Strategy
To maximize revenue without Google AdSense, consider the following:
- Diversify networks: Don’t rely on a single platform
- Test formats: Banners, native ads, pop-unders, push notifications
- Focus on audience relevance: Higher engagement means higher revenue
- Track performance: Use analytics to optimize CPM, CTR, and revenue
- Combine with affiliate marketing: Use Sovrn, RevenueHits, or similar networks for dual income
👉 Ready to boost your website revenue in 2025? Explore these AdSense alternatives and leverage AADS banner ad solutions to monetize effectively across all your traffic channels.
Best Alternatives to AdSense for Specific Niches
In addition to the general alternatives mentioned above, there are also specialized ad networks that cater to specific niches. These alternatives offer targeted ads and features that are tailored to particular industries or content types. Here are a few examples:
- For affiliate marketing - Skimlinks is an affiliate marketing network that automatically turns product links into affiliate links, allowing you to earn commissions from sales.
- For video publishers - Revcontent is a native advertising network that specializes in video ads and offers high engagement rates for video publishers.
Best AdSense Alternative for Your Website
Choosing the best AdSense alternative for your website depends on various factors, including your website's niche, traffic, and monetization goals. It's essential to consider the eligibility requirements, revenue share, ad customization options, and minimum payout thresholds of different networks.
To determine the best alternative for your website, consider your target audience, the type of content you produce, and your long-term monetization strategy. Research and compare different networks, read reviews and testimonials, and reach out to their support teams for more information.
When it comes to AdSense alternatives for different platforms like WordPress, Blogspot, and others, here are some options to consider:
For WordPress:
- Ezoic: Ezoic is a popular alternative for WordPress blogs, offering AI-based optimization and revenue maximization.
- Media.net: Media.net is a contextual ad network that can be easily integrated into WordPress websites.
- PropellerAds: PropellerAds provides various ad formats suitable for WordPress blogs, including pop-unders, push notifications, and interstitial ads.
For Blogspot (Blogger):
- Media.net: Media.net is a suitable alternative for Blogspot blogs, offering contextual ads and easy integration.
- SHE Media: SHE Media specializes in female-oriented products and allows Blogspot bloggers to publish relevant ads and links.
- PopCash: PopCash is known for its pop-under ad format, which Blogspot bloggers can utilize.
For other platforms:
- Ezoic: Ezoic is compatible with various platforms and offers optimization tools for revenue growth.
- Media.net: Media.net can be used on different platforms, providing contextual ads and monetization options.
Remember that the suitability of these alternatives may vary based on factors such as website niche, traffic, and audience.
AdSense Alternatives for YouTube
If you're a YouTuber looking to monetize your channel, there are alternative ad networks specifically designed for YouTube creators. These networks offer various ad formats, including pre-roll ads, mid-roll ads, and sponsored content opportunities. Some popular alternatives for YouTube monetization include:
- Mediavine Video: Mediavine offers video ad solutions for YouTube creators, with high-quality ads and personalized support.
- Freedom!: Freedom! offers revenue sharing, channel optimization tools, and access to sponsorships and brand deals.
- Fullscreen: Fullscreen also offers a range of monetization options for YouTube creators, including branded content, merchandise, and ad revenue sharing.
- Machinima: is one more alternative for YouTube monetization.
How Much Traffic do you Need to Make Money from Ads?
Making money from ads is a great way to monetize your website or blog, but many people don't realize that the amount of traffic you need depends on several factors. Traffic is an important factor in determining how much money you can make from ads, as it directly affects the number of impressions and click-through rates (CTR).
The more visitors you have to your site, the higher the chance for increased ad revenue. However, this doesn’t mean that having more traffic will automatically translate into higher earnings; there are other factors involved, such as cost per impression (CPM), cost per click (CPC), and various targeting options available through different ad networks.
For example, if your CPM rate is low, then even with high levels of traffic, it may not be worth running any advertisements at all unless they are highly targeted campaigns focusing on specific demographics or interests, which could result in better returns than just relying solely on general advertising methods like banner banners, etc. Similarly, CPC rates also vary depending upon what type of product/service is being advertised, and understanding these variables helps optimize performance when trying to maximize earnings via advertisement placements.
It's better to keep track of metrics such as page views and unique visits so that one can determine whether their efforts are resulting in desired outcomes, i.e., enough income generated from ads placed across multiple channels, including social media sites & search engines, etc.
Additionally, tracking user engagement data like time spent by users browsing content & clicking links within articles/pages helps users to provide insight into visitor behavior.
What Type of Ads Work Best?
What type of ads work best depends on a variety of factors, from the audience you're targeting to the medium in which you’re advertising.
For market specialists, traditional print or television advertisements can be effective for reaching large numbers of potential customers quickly. However, digital marketing strategies such as search engine optimization (Seo) and pay-per-click (PPC) campaigns are also highly effective for driving traffic and conversions online. Additionally, social media channels like Facebook Ads offer great opportunities to target specific audiences with tailored messaging that resonates with them directly—especially if they’ve already expressed interest in similar products or services before seeing your ad.
Bloggers have unique opportunities when it comes to advertising their content since they often have direct access to their readership base through comment sections on blogs or other platforms like Twitter, where conversations about topics related to their blog posts take place regularly. By leveraging these channels effectively—by responding thoughtfully yet promptly whenever possible—bloggers can build relationships with readers that will result in more clicks on sponsored links within blog posts themselves as well as higher engagement rates overall across all social networks used by bloggers themselves and those who follow them closely alike.
Crypto owners should consider using native cryptocurrency advertisement networks such as AADS, which specialize specifically in placing targeted crypto ads across multiple web properties, including websites owned by publishers who accept payment via cryptocurrencies only – this way, crypto owners can ensure maximum visibility while keeping costs down due both its specialized nature & competitive pricing structure offered by these types of services compared against more generalist solutions available elsewhere online today.
Final Thoughts on Google AdSense Alternatives
While Google AdSense is a popular choice for website monetization, exploring alternative ad networks can provide you with additional revenue opportunities, customization options, and targeted ads for specific niches. By considering the eligibility requirements, revenue share, customization features, and minimum payout thresholds of different networks, you can choose the best alternative that suits your website or YouTube channel.
Remember to prioritize the user experience and ensure that your ads are relevant and non-intrusive. Test and optimize different ad placements and formats to maximize your earnings while maintaining a positive user experience.
FAQs
Is there an alternative to Google AdSense?
Yes, there are several alternatives to Google AdSense that you can consider for monetizing your website. Some popular alternatives include Media.net, Adcash, Infolinks, Adsterra, Ezoic, and others.
Why do people use alternatives to AdSense?
People use alternatives to AdSense for various reasons. For example, some publishers may find that alternative ad networks offer higher revenue potential or better payout rates compared to AdSense. Others may choose to diversify their ad network partnerships to reduce dependence on a single platform and mitigate potential revenue fluctuations. Plus, AdSense may not always provide ads that are highly relevant to a specific niche or audience. Publishers may seek alternatives specializing in their niche, allowing them to display more targeted and engaging ads to their audience.
What is the best alternative to Google AdSense?
Determining the best alternative to Google AdSense can be subjective and dependent on various factors such as website niche, traffic, and revenue goals. It is better to research each alternative further and consider their specific features, payout rates, ad formats, and user experiences to determine which one aligns best with your website and audience. However, you can check such AdSense alternatives as Ezoic, Media.net, Sovrn, and others.
Which ad network is the highest-paying AdSense alternative?
Determining the highest-paying AdSense alternative can vary depending on factors such as website niche, traffic, and audience. However, Media.net is often considered one of the highest-paying alternatives to AdSense. Media.net is a contextual ad network run by Bing and Yahoo, offering competitive payout rates and similar contextual ad targeting as AdSense.
It's important to note that the highest-paying alternative may vary for different publishers, and it's better to research and compare the specific features, payout rates, and user experiences of various ad networks to find the best fit for your website and audience.
Sources
- AADS Blog — https://aads.com/blog/best-google-adsense-alternatives/
- Blockchain Ads — https://www.blockchain-ads.com/post/google-adsense-alternatives
- Mediavine Insights — https://www.mediavine.com/blog/
- Ezoic Publisher Blog — https://www.ezoic.com/blog
- PropellerAds Case Studies — https://propellerads.com/blog/category/case-studies/
- Revcontent Blog — https://www.revcontent.com/blog/
- Infolinks Blog — https://www.infolinks.com/blog/
