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CPM estimations on campaign's budget page

Updated: 16 December 2019

Olga Ostrovskaya

Data Analyst

To make our advertisers' lives easier, we've recently implemented an interface amendment: now CPM and CPC estimations for an advertising campaign are visible on a "Campaign -> Payment model" page. So you don't need to count them manually each time you start a campaign or adjust it.

Expected CPM and CPC

The number becomes red if CPC or CPM is more than $ 5. If the number of expected impressions is less than 1000, CPM is unavailable. If the expected number of clicks is less than two, CPC is unavailable too.

Please, check the "Campaign -> Payment model" page before you start your campaign and after you make any changes to it! The numbers will help you.

Still, AADS is not a pay per impression network, and you pay not a fixed CPM but a daily budget for a share of targeted traffic. The numbers you see in the interface are estimative, although usually rather precise. If you want actual numbers, please, check how to do it here.

Olga Ostrovskaya

Data Analyst