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Goal tracking integration with Google Analytics

Updated: 23 October 2020

Micheal George

Analytics & Marketing Manager

What is Google Analytics?

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

Google Analytics lets you measure your advertising ROI as well as track your video, and social networking sites and applications.

What do you need to complete the integration?

  1. A hosted website
  2. GA account
  3. AADS Account
  4. AADS campaign with goal tracking enabled.

Let’s start!

Please note, step one to step four is to be ignored if you already use GA.

  1. Go to analytics.google.com

Google Analytics Intro

  1. Click “Set up for free”.
  2. Fill the form, and click the “Create” button.

google analytics create property

  1. Copy and paste the tracking code into your website.
  2. Go to aads.com .
  3. Create a new campaign, or go to your existing campaign’s dashboard.
  4. Enable goal tracking, as seen in the image below.

Goal tracking partner

  1. Change the default suffix to

?utm_source=A-ADS&utm_medium=Banner&utm_campaign=MyCampaignName&utm_term={{partner}}, as seen in the image below.

Goal tracking

The breakdown of the Suffix:

Utm_source = A-ADS
Utm_medium = Banner
Utm_Campaign = MyCampaignName
Utm_term = {{partner}}
  1. After your AADS campaign starts running and has generated clicks, go to "Acquisition>>Campaigns>>All Campaigns" of your GA dashboard.

Google Analytics campaigns

  1. In most Google Analytics reports, you can see a row with Primary or Default Dimension followed by several links. The last one is usually marked Other.

What is “dimension” in Google Analytics?

Browser, Landing Page, and Campaign are all examples of default dimensions in Analytics.

A dimension is a descriptive attribute or characteristic of an object that can be given different values.

  1. Click on Other and then click Acquisition. Select “Keyword”, which corresponds to the value of utm_term.

campaign acquisition keyword

  1. Tracking info should look like the image below.

Google Analytics campaign summary

All Done!

Micheal George

Analytics & Marketing Manager

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