Nope, email marketing is not dead and feels better than ever before. One popular marketing tool for crypto projects is email marketing. This article will explain why this strategy is excellent for blockchain and crypto projects, showing some statistics and email examples.
The one problem with email marketing for crypto projects is that some people may associate emails with spam. But if the emails are done well, it is one of the most effective marketing channels.
To survive, a crypto startup needs excellent content, reviews, case studies, videos, podcasts, and articles on reputable crypto platforms, PR, and social media.
Why Email Marketing?
Let's have a look at some statistics:
- Emails are the most popular channel of communication of all. People send and receive more than 306 billion emails daily (Statista, 2021)
- Email marketing revenue is estimated to be up to 11 billion by the end of 2023. (Statista, 2021)
- 64% of small businesses and startups use email marketing to get new customers. (Campaign Monitor, 2021)
- The most effective strategies are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%). (HubSpot Blog Research, 2021)
- The most effective email subject lines include promotional offers personalized to customers' interests. (HubSpot Blog Research, 2021)
What Devices Do Users Use To Read Emails?
Statistics show that 46% of smartphone users prefer to receive communications from businesses via email. (Statista, 2021)
How Often Do Users Open The Emails?
99% of email users check their inbox daily, with some checking 20 times daily. 58% of consumers check their email first thing in the morning (OptinMonster, 2020), while 84.3% of consumers say they check their emails at least once a day. (Pathwire, 2021)
What Are The Benefits Of Email Marketing For Crypto Projects?
1. It is your own channel of communication
Social media accounts can be blocked within seconds, while email is an open communication channel that social media doesn't own.
2. You can choose the format you like
With email, a crypto startup can send content in a format that is convenient for them, such as text, graphics, videos, or GIFs.
3. Not everyone is on social media or platforms like Discord or Slack
But most likely, every person uses email.
4. Email marketing targets personally
With email, you have your reader's undivided attention. When customers have given you their email addresses, they are usually aware of your brand and more ready to take action or buy something.
How To Start Your Email Campaign?
Consider doing the following:
- Create a strategy
- Choose a mail provider
- Develop a sequence of emails and choose the frequency of sending
- Differentiate them by the target audience and levels of engagement
- Collect data and statistics based on different metrics to improve communication and target your audience better.
You need to develop exciting ways to get prospective customers to part with their emails so you can grow your audience.
Crypto Email Marketing Campaign Strategy Specifics
Now that we have looked at some general things, let's dive into more specific details that make email marketing so valuable for crypto business:
- Email marketing can help with the complexity
May crypto or blockchain projects require a certain amount of background knowledge from the reader. Using emails, you can explain things as clearly and concisely as possible using various visual tools.
- Emails help to foster loyalty
Building a solid community around your project is the key to success, but you must ensure you engage the right audience. The wrong type of followers attaching themselves to your brand could harm getting good prospective users. Blockchain and crypto projects that communicate well can combine fun info and images, interesting announcements, links to educational blogs and videos, and other professional updates—these help build a community.
- Spam filter dangers
One big obstacle your email campaign can face is spam filters; email services don't know you or your project and can therefore employ filters that are unfair to legitimate cryptocurrency projects. This adds another layer of complexity to your work, as you must explain your project well and sell it convincingly while ensuring your emails get appropriately delivered.
- Educate your readers
Crypto is a new industry that is constantly changing, so the literacy level in this area is pretty low. Creating applicable educational content may take a lot of effort, but this strategy pays out in the long run.
What Can You Do To Ensure Your Strategy Works?
- Create valuable content
Valuable content builds the trust that is especially important to projects operating in the crypto sphere. A good email marketing content strategy works wonders, providing your audience with interesting information that they can really use. The more knowledge the reader gets from you, the greater your authority will grow for them.
Helpful content can include market research, industry insights, comparison articles, or newsletters leading.
- Optimized CTAs
Ensure your email marketing calls to action (CTAs) are part of an accurately built marketing funnel. Different CTAs must be included depending on the audience and stage of their marketing funnel.
- Use audience segmentation and email customization
Use tools to differentiate our emails based on the interests of different groups and their marketing funnel stages.
To this end, you can build a drip campaign, setting up email automation that begins when your lead has just become a subscriber. You can examine a subscriber's website journey to decide which content to send first. If they visit high-intent pages like specific landing and pricing pages, this can automatically trigger emails with things like trial offers or incentivization programs.
- Use email tools
Check the tools that your email provider offers. For example, some email software supports A/B testing. You can also test images, text structure, and CTA buttons to improve the click-through rate. You can also check your analytics software to find the right time to send emails. Some email software can also offer predictions on the best time to send based on algorithms.
- Choose the best email marketing software platforms
Check the best email marketing platforms to choose the one that suits you best. One of the most popular are:
Read more about marketing strategies in our Complete Crypto Marketing Guide.
Email Marketing Types With Examples
1. Welcome email
A welcome email is a great way to start your journey with a new customer. This is the first email subscribers receive after signing up to be on a list. Statistically, 8 out of 10 people will open a welcome email (GetResponse, 2020).
2. Onboarding emails
These emails aim to educate subscribers about how to use a product effectively. The instructions should be clear, detailed, and easy to follow.
The aim should be to get users' results and feedback after using the product, so they stick and spread the word to their family and friends.
3. Information about features and updates
This type of email tells about the product features, informs them how it will benefit them, and how to use it.
The user may discover a feature that will make them stick to the platform or upgrade their plan.
4. Newsletters
Newsletters are a perfect way to inform an audience. You can use newsletters to educate and entertain users. By choosing topics the readers want to know more about, a crypto company can have an audience looking forward to their newsletters.
If you link the blog or website in the newsletters, it will help you to increase your web traffic.
5. Referral email
This type of email helps a crypto project incentivize its existing customers to introduce their family, friends, or people they know. Generally, people are more likely to buy something when referred by a trusted friend.
Five Takeaways From Email Marketing:
- Choose a crypto-friendly email service provider.
- Place a subscription form on the project landing page.
- Segment your mailing list based on the users' language.
- Develop a corporate template and create a welcome email flow.
- Create valuable and educational content.
More About Crypto Marketing:
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Content marketing for crypto projects
Content marketing for crypto projects
A Step-by-Step Guide to Direct Messaging in Crypto Marketing
11 Innovative Methods to Boost Engagement through Social Media
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How Podcasts Can Help Your Business Grow
How To Create A Perfect LinkedIn Page For Your Business.
What is a crypto Press Release and how to write it?
SEO Strategies For Your Crypto Business.
Neural Networks in Marketing: A Comprehensive Guide to the Latest Tools and Techniques
FAQ
Is email marketing still effective for crypto projects?
Yes, email marketing remains effective for crypto projects because it provides a direct and personalized way to communicate with potential investors, traders, and users. It allows you to share updates, news, and valuable insights, fostering community and trust. However, ensuring compliance with regulations and delivering relevant content is crucial for maintaining its effectiveness.
Why should crypto projects choose email marketing over social media or other platforms?
Crypto projects should consider email marketing over social media or other platforms for several reasons:
- Email offers more personalized and direct communication, allowing you to reach your audience's inbox with focused messages.
- Email marketing allows segmentation and targeting, ensuring your messages reach the right audience based on their interests and behaviors.
- Unlike social media platforms, where algorithms and policies can impact visibility, you can control your email list and communicate directly without intermediaries.
- With growing concerns about privacy, email provides a more secure and private channel for sharing sensitive crypto-related information.
- Email enables you to share in-depth insights, updates, and educational content that might not be possible on platforms with character limits.
- Email is a channel where users are more likely to engage with content and take specific actions, such as signing up for ICOs, joining communities, or making investments.
How can I start my email marketing campaign for my crypto project?
Starting an email marketing campaign for your crypto project involves several steps:
Step 1. Please determine what you want to achieve with your campaign, whether it's increasing investor interest, building a community, or announcing updates.
Step 2. Create a list of email contacts for individuals interested in cryptocurrencies and your project.
Step 3. Select a reliable email marketing platform like Mailchimp, ConvertKit, or HubSpot. These platforms offer features like template design, automation, and analytics.
Step 4. Divide your email list into segments based on user behavior, interests, or engagement level.
Step 5. Craft engaging and informative content.
Step 6. Design visually appealing email templates that reflect your brand identity. Ensure they are mobile-responsive and easy to read.
Step 7. Include clear CTAs in your emails. Whether directing users to your website, inviting them to join a community, or participating in an event, the CTA should be prominent.
Step 8. Set up automated email sequences for onboarding, nurturing leads, and sending regular updates. Automation saves time and ensures consistent communication.
Step 9. Track key metrics such as open rates, click-through rates, conversion rates, and engagement. Use this data to refine your strategies.
Step 10. Maintain a consistent sending schedule to keep your audience engaged and informed without overwhelming them.
What should be included in my crypto email marketing content strategy?
You can share the latest developments, milestones, partnerships, and technological advancements related to your crypto project.
You also can provide insights into the cryptocurrency space, blockchain technology, and trends or educate your audience about the value and potential of your project. One more way is to offer an analysis of market trends, price movements, and relevant news.
Which types of emails work well for crypto projects?
Types of emails that work well for crypto projects include project updates, educational content, market analysis, investment opportunities, webinars, exclusive content, community engagement, technical updates, security tips, event announcements, user testimonials, regulatory compliance updates, airdrop announcements, new feature introductions, predictions and analysis, user onboarding guides, partnership announcements, celebratory emails, feedback solicitation emails, and holiday greetings.
References:
Statista: Daily Number of Emails Worldwide Reference Link: Statista
Statista: Email Marketing Revenue Worldwide Reference Link: Statista
Campaign Monitor: The State of Small Business Marketing Reference Link: Campaign Monitor
HubSpot Blog Research: Marketing Industry Trends Report Reference Link: HubSpot Blog Research
